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~isPartOf:"Brand management ; Vol. 3"
~subject:"Evaluation"
~subject:"Mode"
~type_genre:"Aufsatz im Buch"
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Brand management ; Vol. 3
Fashion branding and communication : core strategies of European luxury brands
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Global marketing strategies for the promotion of luxury goods
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ECONIS (ZBW)
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A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
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2010
Persistent link: https://www.econbiz.de/10003924407
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The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
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2010
Persistent link: https://www.econbiz.de/10003924420
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