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~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"Journal of international marketing"
~isPartOf:"Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics"
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Steenkamp, Jan-Benedict E. M.
7
Dekimpe, Marnik G.
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Gijsbrechts, Els
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Alden, Dana
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Batra, Rajeev
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DeClerck, Sigrid
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Brand management ; Vol. 4
Journal of international marketing
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
Journal of marketing research : JMR
10
ERIM report series research in management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of the Academy of Marketing Science
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Other publications TiSEM
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European review of agricultural economics : ERAE
3
MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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MO
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Maandblad voor accountancy en bedrijfseconomie : MAB
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The Davidson Institute working paper series
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Best practices in international marketing
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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Developmental challenges in marketing research
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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Fundamentals of marketing research ; Vol. 6
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International marketing ; Vol. 2
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Research report / Graduate School Research Institute Systems, Organisations and Management
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Revista de estudios agro-sociales
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Tijdschrift voor economie en management
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ECONIS (ZBW)
7
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1
The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
Saved in:
2
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
3
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
4
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
5
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
Saved in:
6
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
Persistent link: https://www.econbiz.de/10001655442
Saved in:
7
The impact of assortment reductions and extensions on category sales
DeClerck, Sigrid
;
Gijsbrechts, Els
;
Steenkamp, …
-
2001
Persistent link: https://www.econbiz.de/10001620703
Saved in:
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