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~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"Journal of marketing research"
~isPartOf:"Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics"
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Steenkamp, Jan-Benedict E. M.
5
Dekimpe, Marnik G.
4
Alden, Dana
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Batra, Rajeev
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Datta, Hannes
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DeClerck, Sigrid
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Gijsbrechts, Els
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Brand management ; Vol. 4
Journal of marketing research
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
Journal of marketing research : JMR
10
ERIM report series research in management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of the Academy of Marketing Science
4
Other publications TiSEM
4
European review of agricultural economics : ERAE
3
Journal of international marketing
3
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
MO
2
Maandblad voor accountancy en bedrijfseconomie : MAB
2
The Davidson Institute working paper series
2
Best practices in international marketing
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Developmental challenges in marketing research
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Fundamentals of marketing research ; Vol. 6
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. 2
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of management : JOM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Research report / Graduate School Research Institute Systems, Organisations and Management
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Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
1
Revista de estudios agro-sociales
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Strategic management journal
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Tijdschrift voor economie en management
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Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Cross-national differences in market response : line-length, price, and distribution elasticities in 14 indo-pacific rim economies
Datta, Hannes
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 251-270
Persistent link: https://www.econbiz.de/10013258017
Saved in:
2
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
3
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
Saved in:
4
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
Persistent link: https://www.econbiz.de/10001655442
Saved in:
5
The impact of assortment reductions and extensions on category sales
DeClerck, Sigrid
;
Gijsbrechts, Els
;
Steenkamp, …
-
2001
Persistent link: https://www.econbiz.de/10001620703
Saved in:
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