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~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics"
~subject:"Brand"
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Brand management ; Vol. 4
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Best practices in international marketing
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ERIM report series research in management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
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