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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of global marketing"
~person:"Chen, Tsai"
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Brand image
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Brand management in emerging markets : theories and practice
Journal of global marketing
Global journal of business research : GJBR
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Journal of consumer behaviour : an international research review
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How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming
;
Chen, Tsai
;
Guy, Bonnie S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
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