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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of global marketing"
~person:"Couto, Maria"
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Brand management in emerging markets : theories and practice
Journal of global marketing
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Brand management as an internationalization strategy for SME : a multiple case study
Couto, Maria
;
Ferreira, João J. M.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011779448
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