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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Marketing intelligence & planning"
~person:"Singh, Ramendra Pratap"
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Bankgeschäft
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Banking services
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Beziehungsmarketing
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Celebrity credibility
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Celebrity endorsement
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Brand management in emerging markets : theories and practice
Marketing intelligence & planning
Global business review
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Journal of promotion management : innovations in planning and applied research
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Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
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