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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Marketing intelligence & planning"
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Brand management in emerging markets : theories and practice
Marketing intelligence & planning
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Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
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