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~isPartOf:"Brand management in emerging markets : theories and practice"
~person:"Li, Qianqian"
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Brand management in emerging markets : theories and practice
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Modernization, consumer personalities, and global brand attitudes
Li, Qianqian
;
Wei, William
;
Xue, Qiuzhi
- In:
Brand management in emerging markets : theories and practice
,
(pp. 249-267)
.
2014
Persistent link: https://www.econbiz.de/10010417713
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