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~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~isPartOf:"Raumforschung und Raumordnung"
~person:"Roy, Subhadip"
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Brand research : [an outcome of the second International Conference on Brand Management]
Raumforschung und Raumordnung
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Branding India : a content analysis of the Incredible India campaign
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Brand research : [an outcome of the second …
,
(pp. 55-69)
.
2009
Persistent link: https://www.econbiz.de/10009623342
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