//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
5
Markenarchitektur
5
Brand management
2
Internal branding
2
Interne Markenführung
2
Markenführung
2
Brand image
1
Brand loyalty
1
Bureau Véritas <Paris>
1
Corporate reputation
1
Firmenimage
1
Innovation management
1
Innovationsmanagement
1
Markenimage
1
Markentreue
1
Takeover
1
Übernahme
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
5
Case study
2
Fallstudie
2
Language
All
English
4
German
1
Author
All
Balmer, John M. T.
1
Brexendorf, Tim Oliver
1
Fischer, Thomas A.
1
González del Valle Brena, Almudena
1
Kernstock, Joachim
1
Rodríguez-Cánovas, Belén
1
Stuart, Helen
1
more ...
less ...
Published in...
All
Brand the Future : systematische Markenentwicklung im B2B
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Advances in corporate branding
6
Building corporate identity, image and reputation in the digital era
5
Foundations of corporate heritage
3
Reputation Management
3
The Routledge companion to contemporary brand management
3
Brand management in emerging markets : theories and practice
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Sustainable Marketing Management : Grundlagen und Cases
2
The Oxford handbook of corporate reputation
2
Trademarks, brands, and competitiveness
2
Africapitalism : rethinking the role of business in Africa
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Branded spaces : experience enactments and entanglements
1
Business architecture management : architecting the business for consistency and alignment
1
Communicating corporate social responsibility : perspectives and practice
1
Contemplating corporate marketing, identity and communication
1
Contemporary thoughts on corporate branding and corporate identity management
1
Employer branding for competitive advantage : models and implementation strategies
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Handbook of marketing and finance
1
Handbook of research on effective advertising strategies in the social media age
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing management : a cultural perspective
1
Marketing theory and applications ; 2012=Vol. 23
1
New perspectives on critical marketing and consumer society
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
1
Sustainable branding : ethical, social, and environmental cases and perspectives
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markengeschichte schafft Vertrauensmarken
Fischer, Thomas A.
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 49-59)
.
2017
Persistent link: https://www.econbiz.de/10011565724
Saved in:
2
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
3
Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 72-82)
.
2013
Persistent link: https://www.econbiz.de/10009782071
Saved in:
4
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
5
Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 1-20)
.
2013
Persistent link: https://www.econbiz.de/10009782164
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->