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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Harvard business review : HBR"
~person:"Hatami, Homayoun"
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Brand the Future : systematische Markenentwicklung im B2B
Harvard business review : HBR
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Giamanco, Barbara
;
Gregoire, Kent
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 88-93
Persistent link: https://www.econbiz.de/10009568156
Saved in:
2
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
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