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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Journal of air transport management"
~isPartOf:"The journal of product & brand management"
~subject:"Brand identity"
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Brand the Future : systematische Markenentwicklung im B2B
Journal of air transport management
The journal of product & brand management
Journal of business research : JBR
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Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
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