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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Journal of marketing research : JMR"
~person:"Briesch, Richard A."
~subject:"Markenführung"
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Brand the Future : systematische Markenentwicklung im B2B
Journal of marketing research : JMR
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How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
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