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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Schriftenreihe des Instituts für Unternehmungsplanung"
~subject:"Sortimentsbuchhandel"
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Sortimentsbuchhandel
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Brand the Future : systematische Markenentwicklung im B2B
Schriftenreihe des Instituts für Unternehmungsplanung
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Cognitive framing and incumbent inertia in response to technological discontinuities : a replication and extension of the Gilbert study in the German book retailing industry
König, Andreas
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10004952576
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Cognitive framing and incumbent inertia in response to technological discontinuities : a replication and extension of the Gilbert Study in the German book retailing industry
König, Andreas
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2009
Persistent link: https://www.econbiz.de/10003911368
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