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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Schriftenreihe des Instituts für Unternehmungsplanung"
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Brand the Future : systematische Markenentwicklung im B2B
Schriftenreihe des Instituts für Unternehmungsplanung
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Gey, Thomas
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 3-10)
.
2017
Persistent link: https://www.econbiz.de/10011565711
Saved in:
2
Cognitive framing and incumbent inertia in response to technological discontinuities : a replication and extension of the Gilbert Study in the German book retailing industry
König, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003911368
Saved in:
3
Cognitive framing and incumbent inertia in response to technological discontinuities : a replication and extension of the Gilbert study in the German book retailing industry
König, Andreas
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004952576
Saved in:
4
Responses of incumbent firms in the face of disruptive strategic innovations : an empirical case study analysis of four European mobile network operators and their response behavio...
Schöberl, Markus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004900467
Saved in:
5
Responses of incumbent firms in the face of disruptive strategic innovations : an empirical case study analysis of four European mobile network operators and their response behavio...
Schöberl, Markus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013439628
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