//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"The journal of product & brand management"
~subject:"Biblioshiny"
~subject:"Brand communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Biblioshiny
Brand communication
Internal branding
11
Brand management
10
Markenführung
10
Brand image
5
International marketing
5
Internationales Marketing
5
Markenimage
5
HR marketing
4
Personalmarketing
4
Consumer behaviour
3
Employer branding
3
Interne Markenführung
3
Konsumentenverhalten
3
Arbeitsverhalten
2
Corporate reputation
2
Firmenimage
2
Internal marketing
2
Perception
2
Structural equation model
2
Strukturgleichungsmodell
2
Wahrnehmung
2
Work behaviour
2
Arbeitskräfte
1
B-to-B-Marketing
1
Betriebsklima
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand citizenship behavior
1
Brand citizenship behaviour
1
Brand co-creation
1
Brand engagement
1
Brand identity
1
Brand loyalty
1
Brand management systems
1
Branding
1
Bundling strategy
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Lee, Sang Bong
1
Lievens, Filip
1
Saini, Gordhan K.
1
Srivastava, Mukta
1
Suh, Taewon
1
Published in...
All
Brand the Future : systematische Markenentwicklung im B2B
The journal of product & brand management
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->