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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~subject:"Internet marketing"
~subject:"United States"
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Internet marketing
United States
B-to-B-Marketing
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Business-to-business marketing
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STILL GmbH <Hamburg>
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Advertising effects
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Brand image
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Brand loyalty
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Görtz, Heiko
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Kneist, Steffen
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Brand the Future : systematische Markenentwicklung im B2B
Industrial marketing management : the international journal for industrial and high-tech firms
72
The journal of business & industrial marketing
25
Journal of business-to-business marketing
15
Journal of business research : JBR
8
Harvard business review : HBR
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Field guide to case study research in business-to-business marketing and purchasing
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
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SpringerLink / Bücher
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The journal of personal selling & sales management : JPSSM
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of customer behaviour
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Journal of internet commerce
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Journal of marketing
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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AMS review : official publication of the Academy of Marketing Science
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Academy of Management journal : AMJ
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Akron business and economic review
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American journal of business : applying research to practice ; AJB
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Birkbeck working papers in economics and finance : BWPEF
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Business Guides on the Go
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Business horizons
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Business-to-business marketing management : strategies, cases and solutions
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Businesses
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Cogent business & management
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Collaboration and competition in business ecosystems
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Betriebswirtschaft : DBW
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E-marketing ; Vol. 3
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Electronic markets : the international journal on networked business
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Enterprise & society : the international journal of business history
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Begeisterung im Kundendialog
Görtz, Heiko
;
Kneist, Steffen
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 201-207)
.
2017
Persistent link: https://www.econbiz.de/10011565764
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