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Brands : interdisciplinary perspectives
Impulse für die Markenforschung und Markenführung
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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Consuming caffeine : the discourse of Starbucks and coffee
Elliott, Charlene
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Brands : interdisciplinary perspectives
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(pp. 342-353)
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2015
Persistent link: https://www.econbiz.de/10010478953
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