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~isPartOf:"Brands : interdisciplinary perspectives"
~subject:"IT professionals"
~subject:"Visualization"
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
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Visualization
Brand image
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Consumer behaviour
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Nike <Firma>
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Brands : interdisciplinary perspectives
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
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Digital factory for human-oriented production systems : the integration of international research projects
1
Fachlaufbahnen : alternative Karrierewege für Spezialisten schaffen
1
Field guide to case study research in business-to-business marketing and purchasing
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HMD : Praxis der Wirtschaftsinformatik
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Handbook of research on integrating social media into strategic marketing
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IAB-Werkstattbericht
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International journal of business information systems : IJBIS
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International journal of production economics
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International supply chain management and collaboration practices
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Journal of information & knowledge management : JIKM
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Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
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Performance measurement and management control : behavioral implications and human actions
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Racines mutualistes
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Routledge new directions in public relations and communication research
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Routledge studies in management, organizations and society
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Schriftenreihe Schriften zur Kulturwissenschaft
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Strategic marketing cases in emerging markets
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Supply chain, logistics and operations management
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Technological forecasting & social change : an international journal
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The journal of business & industrial marketing
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
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