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~isPartOf:"Brands : interdisciplinary perspectives"
~subject:"Konsumentenverhalten"
~subject:"Sozialwirtschaft"
~type_genre:"Book section"
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Sozialwirtschaft
Brand image
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Brand management
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Markenführung
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Nike <Firma>
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Selbstevaluation
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Self-assessment
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Peñaloza, Lisa
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Brands : interdisciplinary perspectives
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Exploring the entrepreneurial society : institutions, behaviors and outcomes
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Handbook of research on retailer-consumer relationship development
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Incorporating business models and strategies into social entrepreneurship
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Social entrepreneurship : leveraging economic, political, and cultural dimensions
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The psychology of consumer and social influence : theory and research
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Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
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