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~isPartOf:"Brands and branding geographies"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Urban events, place branding and promotion : place event marketing"
~type_genre:"Case study"
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The journal of brand management : an international journal
Urban events, place branding and promotion : place event marketing
Europäische Hochschulschriften / 5
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Participatory cultural events and place attachment : a new path towards place branding?
Brokalaki, Zafeirenia
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Comunian, Roberta
- In:
Urban events, place branding and promotion : place …
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(pp. 63-85)
.
2020
Persistent link: https://www.econbiz.de/10012161186
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