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~isPartOf:"Brands with a conscience : how to build a successful and responsible brand"
~person:"Ahlert, Dieter"
~person:"Iglesias, Oriol"
~source:"econis"
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Brands with a conscience : how to build a successful and responsible brand
IMADI.net-Projektbericht
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The journal of brand management : an international journal
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Journal of business ethics : JOBE
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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California management review
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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International journal of retail & distribution management
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Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
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Jahrbuch Handelsmanagement
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Marketing Intelligence & Planning
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Marketing Intelligence & Planning: Volume 33, Issue 2
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
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Neue Ansätze in Markenforschung und Markenführung
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How to be a brand with a conscience
Iglesias, Oriol
;
Ind, Nicholas
- In:
Brands with a conscience : how to build a successful …
,
(pp. 203-211)
.
2016
Persistent link: https://www.econbiz.de/10011572255
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