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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~type_genre:"Article in journal"
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analytical hierarchy process
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behavioural intention to use digital signage
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Breaking new ground in theory and practice
International journal of internet marketing and advertising : IJIMA
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of advertising research
5
International journal of advertising : the quarterly review of marketing communications
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Marketing : ZFP ; journal of research and management
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Central European business review : CEBR
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International journal of advertising : the review of marketing communications
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Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of fashion marketing and management
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of urban economics
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Management : journal of contemporary management issues
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Psychology & marketing
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Romanian economic and business review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
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Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
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Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
Alavijeh, Mohammad Reza Karimi
;
Foroozan, Atefeh
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012155315
Saved in:
2
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
3
Public Space Advertising - aktuelle Trends in der Außenwerbung
Schuster, Markus
;
Draskowitsch, Klaus
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 31-36
Persistent link: https://www.econbiz.de/10003756043
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