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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of business research : JBR"
~subject:"Film industry"
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Product Placement
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Breaking new ground in theory and practice
Journal of business research : JBR
Journal of promotion management : JPM
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International journal of advertising : the quarterly review of marketing communications
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Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
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