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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Psychology & marketing"
~person:"Fleck, Nathalie"
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Breaking new ground in theory and practice
Psychology & marketing
Journal of business research : JBR
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Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie
;
Michel, Géraldine
;
Zeitoun, Valérie
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
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Celebrities in advertising : looking for congruence or likability?
Fleck, Nathalie
;
Korchia, Michael
;
Le Roy, Isabelle
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 651-662
Persistent link: https://www.econbiz.de/10009615243
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