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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Celebrity-Werbung"
~subject:"Fernsehwerbung"
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Celebrity-Werbung
Fernsehwerbung
Advertising effects
39
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Tourism marketing
15
Tourismusmarketing
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Consumer behaviour
13
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Breaking new ground in theory and practice
Tourism management : research, policies, practice
Journal of advertising research
44
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of marketing communications
24
Journal of promotion management : JPM
19
Psychology & marketing
19
International journal of advertising : the review of marketing communications
18
Journal of business research : JBR
13
International journal of sports marketing & sponsorship
12
Journal of promotion management : innovations in planning and applied research
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of global marketing
8
Journal of retailing and consumer services
8
Marketing intelligence & planning
8
The journal of product & brand management
8
Young consumers : insight and ideas for responsible marketers
8
Marketing letters : a journal of research in marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
NBER working paper series
6
The journal of brand management : an international journal
6
Global business review
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international consumer marketing
5
Journal of the Academy of Marketing Science
5
NBER Working Paper
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
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Vision : the journal of business perspective
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1
Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang
;
Moyle, Brent
;
Kralj, Anna
;
Li, Yaoqi
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
Saved in:
2
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
3
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
4
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
5
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
6
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
7
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
8
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
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