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~isPartOf:"Breaking new ground in theory and practice"
~subject:"Media industries"
~type_genre:"Book section"
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Breaking new ground in theory and practice
Media brands and branding
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
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