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~isPartOf:"Breaking new ground in theory and practice"
~subject:"USA"
~type_genre:"Book section"
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Breaking new ground in theory and practice
The economics of forest disturbances : wildfires, storms, and invasive species
9
Trademark litigation : pragmatic tactics and techniques of winning
3
Brand management ; Vol. 1
2
Cross-cultural and critical perspectives on brands
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Scanner data and price indexes
2
Trademarks, brands, and competitiveness
2
Advances in electronic marketing
1
Applications of location analysis
1
Brand management ; Vol. 4
1
Brands and brand management : contemporary research perspectives
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary consumer culture theory
1
Design thinking : integrating innovation, customer experience and brand value
1
Disrupt together : how teams consistently innovate
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European pork chains : diversity and quality challenges in consumer-oriented production and distribution
1
Handbook of partial least squares : concepts, methods and applications
1
Handbook of research in international marketing
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing in the fast changing world
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Memorable customer experiences : a research anthology
1
Neue Entwicklungen im Rechnungswesen : Prozesse optimieren, Berichtswesen anpassen, Kosten senken
1
Psychology of branding
1
Systems analysis in forestry and forest industries
1
The handbook of crisis communication
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The interface of business and culture
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Trademarks and their role in innovation, entrepreneurship and industrial organization
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The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
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