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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Gabler research"
~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
Personalisierung
9
Personalization
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Electronic Commerce
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Online retailing
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Online-Handel
6
E-commerce
5
Advertising effects
2
Consumer behaviour
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Decision support
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Innovation adoption
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Konsumentenverhalten
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Management information system
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Management-Informationssystem
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OR in marketing
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Recommendation system
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Werbewirkung
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Advertising
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Akzeptanz
1
Attribute weights
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Beziehungsmarketing
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Binary implicit feedback
1
Binary purchase data
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Business network
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CRM
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Collaborative filtering
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Configuration system
1
Customer service
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Data protection
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Datenschutz
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Deutschland
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Einkaufsverhalten
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Einzelhandel
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Empfehlungssystem
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Hirose, Morikazu
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Mineo, Kei
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Stüber, Eva
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Bridging the gap between advertising academia and practice
European journal of operational research : EJOR
Gabler research
International journal of internet marketing and advertising : IJIMA
2
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Foresight and STI governance : journal of the National Research University - Higher School of Economics
1
Handbook of strategic e-business management
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of services technology and management : IJSTM
1
Journal of electronic commerce research : JECR
1
Journal of financial services marketing
1
Journal of global information management
1
Journal of management information systems : JMIS
1
Journal of retailing
1
Journal of vacation marketing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing intelligence & planning
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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The influence of personal data usage on mobile apps
Hirose, Morikazu
;
Mineo, Kei
;
Tabe, Keiya
- In:
Bridging the gap between advertising academia and practice
,
(pp. 101-113)
.
2017
Persistent link: https://www.econbiz.de/10011540323
Saved in:
2
Personalisierung im Internethandel : die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche
Stüber, Eva
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008824210
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