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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Innovationsakzeptanz"
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Bridging the gap between advertising academia and practice
European journal of operational research : EJOR
Marketing intelligence & planning
International journal of internet marketing and advertising : IJIMA
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Foresight and STI governance : journal of the National Research University - Higher School of Economics
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Handbook of strategic e-business management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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International journal of business information systems : IJBIS
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of services technology and management : IJSTM
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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The journal of services marketing
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
2
The influence of personal data usage on mobile apps
Hirose, Morikazu
;
Mineo, Kei
;
Tabe, Keiya
- In:
Bridging the gap between advertising academia and practice
,
(pp. 101-113)
.
2017
Persistent link: https://www.econbiz.de/10011540323
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