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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbewirkung"
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Öffentlichkeitsarbeit
Advertising effects
183
Werbewirkung
183
Advertising
144
Werbung
144
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
68
Brand management
40
Markenführung
40
Social Web
34
Social web
34
Brand image
24
Markenimage
24
advertising
20
Brand
15
Markenartikel
15
Psychology of advertising
15
Werbepsychologie
15
persuasion knowledge
15
Celebrity endorsement
12
Celebrity-Werbung
12
Emotion
12
Gender
11
Geschlecht
11
Luxury goods
11
Luxusgüter
11
Product Placement
11
Product placement
11
Corporate disclosure
10
Humor
10
Personality psychology
10
Persönlichkeitspsychologie
10
Public relations
10
Sponsoring
10
Sponsorship
10
Unternehmenspublizität
10
social media
10
Bibliometrics
8
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Aufsatz in Zeitschrift
Article in journal
10
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English
10
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Amrehn, Jana
1
An, Soontae
1
Beckert, Johannes
1
Breves, Priska
1
De Cicco, Roberta
1
Feng, Yang
1
Ha, Sieun
1
Heidenreich, Anna
1
Huh, Jisu
1
Iacobucci, Serena
1
Koch, Thomas
1
Krouwer, Simone
1
Liebers, Nicole
1
Overton, Holly
1
Pagliaro, Stefano
1
Paulussen, Steve
1
Pfeuffer, Alexander
1
Poels, Karolien
1
Schramm, Holger
1
Schulz-Knappe, Charlotte
1
Shin, Wonsun
1
Viererbl, Benno
1
Wu, Linwan
1
Xie, Quan
1
Yang, Guolan
1
Youn, Seounmi
1
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Bridging the gap between advertising academia and practice
International journal of advertising : the review of marketing communications
Journal of business research : JBR
7
European journal of marketing : EJM
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of strategic marketing
2
Psychology & marketing
2
Business horizons
1
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
Economics, management and financial markets
1
Facta Universitatis / Series economics and organization / University of Niš
1
Health marketing quarterly
1
IIMB management review
1
International economics & finance journal : (IEFJ)
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management, economics and social sciences : IJMESS
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of economics and finance
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Management communication quarterly : an international journal
1
Marketing : ZFP ; journal of research and management
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Revista internacional de turismo, empresa y territorio : RITUREM
1
Sport management review
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
The journal of real estate finance and economics
1
The marketing review
1
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
10
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1
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10
of
10
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date (oldest first)
1
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
2
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
3
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
4
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
5
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
6
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
7
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
8
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
9
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
10
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
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