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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of services marketing"
~person:"Gierl, Heribert"
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Bridging the gap between advertising academia and practice
Journal of promotion management : JPM
The journal of services marketing
Marketing : ZFP ; journal of research and management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
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Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
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