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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of services marketing"
~person:"Winchester, Maxwell"
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Bridging the gap between advertising academia and practice
Journal of promotion management : JPM
The journal of services marketing
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An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
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