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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Journal of promotion management : JPM"
~person:"Moser, H. R."
~person:"Schneider, Tanja"
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Moser, H. R.
Schneider, Tanja
Gierl, Heribert
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Bridging the gap between advertising academia and practice
Journal of promotion management : JPM
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
1
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ECONIS (ZBW)
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Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
2
Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.
;
Moser, H. R.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
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