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~isPartOf:"Bridging the gap between advertising academia and practice"
~subject:"Social web"
~subject:"Werbewirkung"
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Bridging the gap between advertising academia and practice
Advances in human and social aspects of technology (AHSAT) book series
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of contemporary hospitality management
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Advanced Web Technology - Effektive Bereitstellung von Information im World Wide Web : eine synoptische Darstellung zum Stand ausgewählter Techniken
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Bangor Business School Research Paper
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
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Enterprise information systems
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HMD : Praxis der Wirtschaftsinformatik
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Harnessing the power of social media and web analytics
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Information economics and policy : IEP
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Innovations in SMEs and conducting e-business : technologies, trends and solutions
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International journal of economics and financial issues : IJEFI
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International journal of electronic business
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International journal of networking and virtual organisations : IJNVO
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International journal of services, economics and management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
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Journal of global information management : an official publication of the Information Resources Management Association
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Journal of hospitality marketing & management
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Journal of information & knowledge management : JIKM
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Journal of knowledge management
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Journal of management history : JMH
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Journal of marketing research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
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