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~isPartOf:"British journal of management : BJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The marketing review"
~language:"eng"
~subject:"Kreativität"
~subject:"Werbewirkung"
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Bian, Xuemei
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British journal of management : BJM
International journal of internet marketing and advertising : IJIMA
The marketing review
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
3
Journal of marketing communications
3
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Advancing research on projects and temporary organizations
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Advertising, promotion, and new media
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American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
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Australasian marketing journal
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Breaking new ground in theory and practice
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Business research
1
CESifo working papers
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
1
Employee relations
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European journal of marketing : EJM
1
European research studies
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IIMS journal of management science
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Information systems research : ISR
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International journal of business and economic sciences applied research : IJBESAR
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1
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
2
Advertising on the internet : perceptions of advertising agencies and marketing managers
Drossos, Dimitris A.
;
Fouskas, Konstantinos G.
; …
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10008907874
Saved in:
3
Pot noodles, placements and peer regard : creative career trajectories and communities of practice in the British advertising industry
McLeod, Charlotte
;
O'Donohoe, Spephanie
;
Townley, Barbara
- In:
British journal of management : BJM
22
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10008909025
Saved in:
4
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
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