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~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"Springer-Gabler Research"
~isPartOf:"The journal of product & brand management"
~subject:"Corporate identity"
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Building corporate identity, image and reputation in the digital era
Springer-Gabler Research
The journal of product & brand management
Corporate communications : an international journal
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
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Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
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