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~isPartOf:"Building corporate identity, image and reputation in the digital era"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Building corporate identity, image and reputation in the digital era
Fundamentals of marketing research ; Vol. 6
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Brand knowledge, brand community and brand engagement
Gupta, Suraksha
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Cao, Dongmei
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Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
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(pp. 444-466)
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2022
Persistent link: https://www.econbiz.de/10012609416
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