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~isPartOf:"Business, society and politics : multinationals in emerging markets"
~isPartOf:"Communication and organizational knowledge : contemporary issues for theory and practice"
~isPartOf:"European journal of marketing : EJM"
~type_genre:"Fallstudie"
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Macht
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2000-2011
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Advertising
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Business, society and politics : multinationals in emerging markets
Communication and organizational knowledge : contemporary issues for theory and practice
European journal of marketing : EJM
Management learning : the journal for managerial and organizational learning
3
Academy of Management journal : AMJ
2
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Organization : the critical journal of organization, theory and society
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National governments and power relationships in multinational companies : the case of the EADS Group
Barmeyer, Christoph I.
;
Mayrhofer, Ulrike
- In:
Business, society and politics : multinationals in …
,
(pp. 195-208)
.
2012
Persistent link: https://www.econbiz.de/10009685104
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2
Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
Kerr, Gayle
;
Mortimera, Kathleen
;
Dickinson, Sonia
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009535677
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3
The politics of knowledge : a critical perspective on organizational knowledge
Lyon, Alexander
;
Chesebro, Joseph L.
- In:
Communication and organizational knowledge : …
,
(pp. 69-86)
.
2011
Persistent link: https://www.econbiz.de/10003996087
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