Löbler, Helge; Perlitz, Manfred - Universität <Leipzig> / Lehrstuhl für BWL, insb. Marketing - 1995
AND HELGE L~BLER
Successful Innovation Management: In Search of a
Crisis?
BUSINESS & THE CONTEMPORARY WORLD ~ 3e1995 …: "Innovation is adoption
of a chance which is new to an organization and
BUSINESS & THE CONTEMPORARY WORLD ~ 3 4, 1995
to its … himself toward the 70 percent to 75 percent
BUSINESS & THE CONTEMPORARY WORLD ~ 3 . 1995
93
MANFRED PERLITZ AND HELGE L …