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~isPartOf:"Business analytics and cyber security management in organizations"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Marketing management"
~type_genre:"Case study"
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Business analytics and cyber security management in organizations
Gabler Edition Wissenschaft
Social Branding : Strategien - Praxisbeispiele - Perspektiven
Building corporate identity, image and reputation in the digital era
2
Cases on branding strategies and product development : successes and pitfalls
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Marketing intelligence & planning
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Brands : interdisciplinary perspectives
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Diversity in European marketing : text and cases
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Engaging consumers through branded entertainment and convergent media
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Handbook of contemporary marketing in China : theories and practices
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Sustainable Marketing Management : Grundlagen und Cases
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Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
Persistent link: https://www.econbiz.de/10011586342
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2
Strategische identitätsorientierte Markenführung : mit Fallstudien aus der Automobilindustrie
Ringle, Tanja
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335982
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3
Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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