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~isPartOf:"Business analytics and cyber security management in organizations"
~subject:"Marketingmanagement"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
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Business analytics and cyber security management in organizations
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Measuring and managing brands
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Improving marketing strategies for private label products
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Fashion branding and communication : core strategies of European luxury brands
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The evolution of brands : from signals of quality to storehouses of trust
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Aufbruch : Ingredient Branding schafft Werte
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Brand management ; Vol. 1
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Brand management in emerging markets : theories and practice
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Cases on branding strategies and product development : successes and pitfalls
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Innovation in advertising and branding communication
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Innovative Markenführung und -implementierung
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Integrated brand marketing and measuring returns
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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The Cornell School of hotel administration handbook of applied hospitality strategy
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
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2006 Business & Economics Society International Conference ; Vol. 1
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
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Brand management ; Vol. 2
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Brands : interdisciplinary perspectives
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Breaking new ground in theory and practice
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Building corporate identity, image and reputation in the digital era
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Building brands in emerging economies : a consumer-oriented approach
Nunez, Sandra
;
Castaño, Raquel
- In:
Business analytics and cyber security management in …
,
(pp. 183-194)
.
2017
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