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~isPartOf:"Business and Economic Research : BER"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of communication management : an international journal"
~subject:"Communication"
~type_genre:"Article in journal"
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Search: subject_exact:"Soziale Medien"
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Communication
Social Web
73
Social web
73
Public relations
34
Öffentlichkeitsarbeit
34
Social media
33
Internet marketing
23
Online-Marketing
23
Kommunikation
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Consumer behaviour
10
Konsumentenverhalten
10
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10
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9
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8
CSR
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7
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6
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Relationship marketing
6
Viral marketing
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Virales Marketing
6
Web 2.0 technologies
6
Web 2.0-Technologien
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5
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4
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Coombs, W. Timothy
2
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Lo, Kevin D.
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Luoma-aho, Vilma
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Madsen, Vibeke Thøis
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Mainiero, Lisa A.
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Maiorescu, Roxana D.
1
Murtarelli, Grazia
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Nguyen, Dennis
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Rodríguez-Cánovas, Belén
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Tao, Weiting
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Business and Economic Research : BER
Journal of business ethics : JOBE
Journal of communication management : an international journal
Corporate communications : an international journal
17
Journal of business research : JBR
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Journal of advertising research
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
6
International journal of networking and virtual organisations : IJNVO
5
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of contemporary hospitality management
4
Journal of promotion management : innovations in planning and applied research
4
Business horizons
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of communication management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of knowledge management
3
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of nonprofit & public sector marketing
3
Journal of retailing and consumer services
3
Management information systems : mis quarterly
3
Psychology & marketing
3
Public choice
3
The journal of business & industrial marketing
3
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
2
Administrative Sciences : open access journal
2
Aus Politik und Zeitgeschichte : APuZ
2
Decision sciences : DS
2
Die Betriebswirtschaft : DBW
2
Entrepreneurial business and economics review : EBER
2
European journal of marketing : EJM
2
European management journal
2
European research studies
2
Games and economic behavior
2
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ECONIS (ZBW)
22
Showing
1
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10
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22
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1
The influence of online media and social media on mass communication with communication technology as intervening variables
Hafizah
- In:
Business and Economic Research : BER
8
(
2018
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011859767
Saved in:
2
Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
141
(
2017
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
Saved in:
3
The challenges of introducing internal social media : the coordinators' roles and perceptions
Madsen, Vibeke Thøis
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011600007
Saved in:
4
The benefit of issue management : anticipating crises in the digital age
Strauß, Nadine
;
Jonkman, Jeroen
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10011600010
Saved in:
5
Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content
Lo, Kevin D.
;
Waters, Richard D.
;
Christensen, Nicklas
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011600011
Saved in:
6
#Migrantcrisis : “tagging” the European migration crisis on Twitter
Ferra, Ioanna
;
Nguyen, Dennis
- In:
Journal of communication management : an international …
21
(
2017
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011813434
Saved in:
7
Exploring corporations' dialogue about CSR in the digital era
Illia, Laura
;
Romenti, Stefania
;
Rodríguez-Cánovas, Belén
- In:
Journal of business ethics : JOBE
146
(
2017
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011789154
Saved in:
8
Personal public relations and celebrity scandals : a cross-cultural analysis of Twitter communication in the aftermath of Jonny Depp's accusations of domestic violence
Maiorescu, Roxana D.
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011776296
Saved in:
9
Victims or conspirators? : understanding a hot-issue public's online reactions to a victim cluster crisis
Krishna, Arunima
;
Vibber, Kelly S.
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10011776366
Saved in:
10
Building Betty Crocker's brand community : conversations with consumers, 1940-1950
Swenson, Rebecca
- In:
Journal of communication management : an international …
20
(
2016
)
2
,
pp. 148-161
Persistent link: https://www.econbiz.de/10011579529
Saved in:
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