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~isPartOf:"Business environment in India : some aspects"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Product Placement
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Business environment in India : some aspects
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Journal of marketing communications
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
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Advertising in new formats and media : current research and implications for marketers
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Journal of consumer behaviour : an international research review
5
The journal of brand management : an international journal
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Engaging consumers through branded entertainment and convergent media
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Journal of current issues and research in advertising : JCIRA
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Psychology & marketing
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The journal of product & brand management
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The marketing review
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Tourism and hospitality planning & development
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Digital advertising : theory and research
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Journal of Indian business research
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Journal of advertising
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Journal of current issues and research in advertising
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Tourism management : research, policies, practice
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Beiträge zur Analyse und Entwicklung der Medien
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Breaking new ground in theory and practice
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Business horizons
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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ECONIS (ZBW)
9
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1
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
3
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
4
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
5
Embedded advertising on television : disclosure, deception, and free speech rights
Cain, Rita M.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10009404944
Saved in:
6
Brand placement in films as a marketing exercise
Narang, Tanu
- In:
Business environment in India : some aspects
,
(pp. 239-250)
.
2009
Persistent link: https://www.econbiz.de/10003881924
Saved in:
7
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling
;
Fischer, Eileen
;
Main, Kelley J.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
Saved in:
8
The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003717433
Saved in:
9
Pharmaceutical product placement : simply script or prescription for trouble?
Ta, Sonya
;
Frosch, Dominick L.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 98-106
Persistent link: https://www.econbiz.de/10003717439
Saved in:
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