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~isPartOf:"Business ethics : a European review"
~person:"Perrey, Jesko"
~person:"Schroeder, Jonathan E."
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Business ethics : a European review
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International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
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Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
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The brand challenge : adapting branding to sectorial imperatives
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Corporate communication, ethics, and operational identity : a case study of Benetton
Borgerson, Janet L.
;
Schroeder, Jonathan E.
;
Escudero …
- In:
Business ethics : a European review
18
(
2009
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10003864338
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