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~isPartOf:"Business history"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Sales promotion"
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ECONIS (ZBW)
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More than window dressing : visual merchandising and austerity in London's West End, 1945-50
Bide, Bethan
- In:
Business history
60
(
2018
)
7
,
pp. 983-1003
Persistent link: https://www.econbiz.de/10012042106
Saved in:
2
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
3
Displays signs and involvement : the visual path to purchase intention
Behe, Bridget K.
;
Zhao, Jing
;
Sage, Lynne
;
Huddleston, …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 511-522
Persistent link: https://www.econbiz.de/10010222157
Saved in:
4
Nonverbal stimuli in a virtual aisle : does the shelf you choose matter?
Porcheddu, Daniele
;
Usai, Antonio
;
Venturi, Alberto
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10009260852
Saved in:
5
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
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