//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business history"
~language:"eng"
~subject:"marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
marketing
Brand management
5
Markenführung
5
Großbritannien
4
United Kingdom
4
Brand
3
Markenartikel
3
Brand image
2
Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
2
Markenimage
2
Retail trade
2
Spain
2
Spanien
2
brands
2
trademarks
2
20th century
1
33 RPM album
1
Advertising
1
Bahnpolitik
1
Bank
1
Bekleidungsindustrie
1
Biki
1
Branding strategy
1
Business History
1
Business history
1
Cadbury
1
Children
1
Citrus fruit
1
Clothing industry
1
Corporate culture
1
Corporate reputation
1
Corporate strategy
1
Disney
1
Economic history
1
Familienunternehmen
1
Family business
1
Fashion
1
Firmenimage
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
Author
All
Alexander, Andrew
1
Alexander, Nicholas
1
Bailey, Adrian R.
1
Barnes, Victoria
1
Bellido, Jose
1
Bowrey, Kathy
1
Doherty, Anne Marie
1
Harvey, Mark
1
Merlo, Elisabetta
1
Miranda Encarnación, José Antonio
1
Newton, Lucy A.
1
Paulson, David
1
Perugini, Mario
1
Ruiz-Moreno, Felipe
1
Shin, Hiroki
1
more ...
less ...
Published in...
All
Business history
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
International journal of consumer studies
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of marketing education : JME
12
Journal of marketing management : MM
12
Journal of strategic marketing
11
Journal of travel and tourism marketing
11
International journal of internet marketing and advertising : IJIMA
10
International journal of technology marketing : IJTMkt
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Health marketing quarterly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Marketing theory
9
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
9
Annals of Faculty of Economics
8
Cogent business & management
8
International journal of sport management and marketing : IJSMM
8
Journal of food products marketing
8
Journal of macromarketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Operations research
8
Amfiteatru Economic Journal
7
European research studies
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of nonprofit & public sector marketing
7
Management & Marketing
7
Marketing i menedžment innovacij : m&mi
7
Psychology & marketing
7
European journal of international management : EJIM
6
International journal of arts management
6
International journal of business excellence
6
International journal of business information systems : IJBIS
6
International journal of islamic marketing and branding
6
Journal of Risk and Financial Management
6
Journal of education for business
6
Journal of international food & agribusiness marketing
6
Journal of internet commerce
6
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Women, uniforms and brand identity in Barclays Bank
Barnes, Victoria
;
Newton, Lucy A.
- In:
Business history
64
(
2022
)
4
,
pp. 801-830
Persistent link: https://www.econbiz.de/10013363301
Saved in:
2
Selling the past : the use of history as a marketing strategy in Spain : 1900-1980
Miranda Encarnación, José Antonio
;
Ruiz-Moreno, Felipe
- In:
Business history
64
(
2022
)
3
,
pp. 491-510
Persistent link: https://www.econbiz.de/10013363277
Saved in:
3
Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas
;
Doherty, Anne Marie
- In:
Business history
63
(
2021
)
7
,
pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
Saved in:
4
Making Italian fashion global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
Saved in:
5
The professionalisation of selling and the transformation of a family business : Kenrick & Jefferson : 1878-1940
Paulson, David
- In:
Business history
62
(
2020
)
2
,
pp. 261-291
Persistent link: https://www.econbiz.de/10012181805
Saved in:
6
Cadbury and the rise of the supermarket : innovation in marketing 1953-1975
Bailey, Adrian R.
;
Alexander, Andrew
- In:
Business history
61
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012181691
Saved in:
7
Disney in Spain (1930-1935)
Bellido, Jose
;
Bowrey, Kathy
- In:
Business history
60
(
2018
)
8
,
pp. 1277-1307
Persistent link: https://www.econbiz.de/10012042171
Saved in:
8
The rise of the LP : the politics of diffusion innovation in the recording industry
Harvey, Mark
- In:
Business history
58
(
2016
)
7/8
,
pp. 1095-1117
Persistent link: https://www.econbiz.de/10011609518
Saved in:
9
The art of advertising railwaxs : organisation and coordination in Britain's railway marketing, 1860 - 1910
Shin, Hiroki
- In:
Business history
56
(
2014
)
2
,
pp. 187-213
Persistent link: https://www.econbiz.de/10010337451
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->