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Brand management
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Business history
Journal of historical research in marketing
63
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Legends in marketing
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Visual merchandising : the image of selling
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Handbook of qualitative research methods in marketing
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History of marketing thought ; Volume 1
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The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
3
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A twenty-first century guide to Aldersonian marketing thought
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Consumerism and the co-operative movement in modern British history : taking stock
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Essays in economic and business history : the journal of the Economic and Business History Society
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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European journal of marketing : EJM
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Europäische Kulturen in der Wirtschaftskommunikation
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Forum Deutsche Geschichte
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Global advertising practice in a borderless world
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Global journal of business management : GJBM
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Guilds, innovation, and the European economy, 1400 - 1800
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Handbook of research on effective advertising strategies in the social media age
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Historical research in marketing management
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Innovationsgeschichte : Erträge der 21. Arbeitstagung der Gesellschaft für Sozial- und Wirtschaftsgeschichte, 30. März bis 2. April 2005 in Regensburg
1
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Continuity and discontinuity in the historical trajectory of the commercialising of cities : storying Stockholm 1900-2020
Lucarelli, Andrea
;
Cassinger, Cecilia
;
Ågren, Karin
- In:
Business history
65
(
2023
)
8
,
pp. 1390-1416
Persistent link: https://www.econbiz.de/10014413877
Saved in:
2
Selling the past : the use of history as a
marketing
strategy in Spain : 1900-1980
Miranda Encarnación, José Antonio
;
Ruiz-Moreno, Felipe
- In:
Business history
64
(
2022
)
3
,
pp. 491-510
Persistent link: https://www.econbiz.de/10013363277
Saved in:
3
"We have a prodigious amount in common" : reappraising Americanisation and circulation of knowledge in the interwar Nordic advertising industry
Åström Rudberg, Elin
;
Kuorelahti, Elina
- In:
Business history
66
(
2024
)
1
,
pp. 241-263
Persistent link: https://www.econbiz.de/10014578327
Saved in:
4
A cinematic soap opera : the development of cinematography as an advertising and promotional tool in Lever Brothers Limited
Strickland, Jeannette
- In:
Business history
66
(
2024
)
1
,
pp. 136-156
Persistent link: https://www.econbiz.de/10014578309
Saved in:
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