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~isPartOf:"Cambridge handbook of strategy as practice"
~isPartOf:"Qualitative market research : an international journal"
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Search: subject_exact:"Narrative method"
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Narrative Methode
16
Narrative method
16
Brand management
5
Consumer behaviour
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Markenführung
5
Storytelling
5
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Business horizons
Cambridge handbook of strategy as practice
Qualitative market research : an international journal
Journal of organizational change management
30
Journal of business research : JBR
25
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Management learning : the journal for managerial and organizational learning
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Organization : the critical journal of organization, theory and society
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Qualitative research in organizations and management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Management communication quarterly : an international journal
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8
The journal of brand management : an international journal
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Academy of Management journal : AMJ
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Entrepreneurship and regional development : an international journal
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Organizational research methods : ORM
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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Tourism management perspectives : TMP
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European journal of cross-cultural competence and management
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ECONIS (ZBW)
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1
Falling from media grace : telling lessons for leaders in modern times
Bishop, Derron G.
;
Gioia, Denny
;
Treviño, Linda Klebe
; …
- In:
Business horizons
66
(
2023
)
5
,
pp. 679-690
Persistent link: https://www.econbiz.de/10014382993
Saved in:
2
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
3
Venture tales : practical storytelling strategies underpinning entrepreneurial narratives
Burnell, Devin
;
Neubert, Emily
;
Fisher, Greg
- In:
Business horizons
66
(
2023
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10014304271
Saved in:
4
The story and the storyteller : strategic storytelling that gets human attention for entrepreneurs
Srivastava, Smita
;
Oberoi, Swati
;
Gupta, Vishal K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10014304272
Saved in:
5
Increasing small nonprofits' influence through strategic storytelling
Keel, Astrid L.
;
Tran, An T. K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014304274
Saved in:
6
Strategic storytelling in the age of sustainability
Dessart, Laurence
;
Standaert, Willem
- In:
Business horizons
66
(
2023
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10014304275
Saved in:
7
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
8
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
9
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
10
Eastern spirituality in the western marketplace
Kniazeva, Maria
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10011497254
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